Word of mouth marketing

Word of mouth marketing

Undoubtedly, one of the things that companies should be most concerned about (as well as one of the most neglected in business and entire industries) is the lack of initiatives that help them generate voice to voice and let us give something to talk about.

Word of mouth generates twice as many sales as commercials, and that is why it is so vital that you make sure that your current customers talk about your business and, of course, that they have something good to say. So that you can start promoting the growth of your business through word-of-mouth marketing, we will tell you some ways in which you can implement it.

Why is this a good strategy?

In the past, the big brands had high power, companies that could be presented in mass media such as television, radio, or newspaper. Clients blindly trusted the information they received from the brand. Spreading an awful experience was not easy to get.

There was no practical way for the consumer to obtain the ideal information to make a purchase decision. It was like a marriage where brands had dominance. It was a rosy time for companies.

But everything changed when the arrival of the information age. Now the client has a new panorama and knows the incessant dishonesty of the brands. Confidence has been lost, recovering the image again became a challenge, and the client does not look for what companies say but what people say.

Tips for developing a better word of mouth marketing

Break schemes

The monotony of many industries often leads people to be markedly identified with certain aspects, several of which need to be redefined and changed. In other words, sometimes it is necessary to break paradigms and change the way things have usually been done to generate new experiences and change people's perceptions of something. In this way, you can completely alter the knowledge you are delivering, which can take significant resources, starting small, like designing creative business cards or sending specially designed e-newsletters to your customers with exclusive offers and promotions for them.

Deserve referrals

It is fundamental that your company be referable. Review your processes very well and adjust what is necessary so that a client's experience is something extraordinary, something that you want to share with friends and acquaintances. Deliver more than expected and surprise your customers.

Get authentic testimonials from your users and customers.

Now that you know that one of the elements that give users the most confidence is reading or listening to the opinion of other users make sure to show what your customers say about your services and your products. Here the testimonials of your current clients will be of great help. What you can do is select a specific channel to request testimonials from your clients. This channel must be by the field of the industry in which you work and must be one in which customers have broad participation. Some may be Facebook, Yelp, LinkedIn, or Google Reviews.

After providing a satisfactory user experience, you should ask your customers to give you their opinion about your services or your products. Remember to make this type of request at the right time: not too soon and not too late. Finally, select a specific place within your website to publish these types of testimonials. You can create a specific section for this, locate them in the Landing Pages of your content offers and, in your home, or you can include them in pages dedicated to some of your most essential services or products. In this way, you can show the good things that your customers think about you and your company.

Create brand recall

Make your business visible everywhere. Go beyond your point of sale and put your brand on advertising materials that your clients carry with them, such as t-shirts, caps, reusable bags, keyrings, and more, hopefully with funny or exciting phrases or images that can generate conversation from them.

Follow up

Just because someone is not a customer today does not mean they cannot be tomorrow. Stay in touch with the people who refer you and follow up from time to time. On the other hand, be thankful when they send you a referral. People who refer clients will feel great if you thank them and you will feel motivated to continue doing so.

As a result of the rise of technology, marketing strategies have changed, and we cannot leave them behind in our marketing plans. We have to mix the traditional approach with technology. Although it remains a pending task for many industries. Word of mouth marketing presents fantastic opportunities for our business.

We hope that this article helps you to improve your marketing strategies and start implementing a word-of-mouth system. If you require advice with digital marketing, contact us and if you are interested in more content, do not forget to visit our blog.