Why you need a blog on your website
Having a blog on a website is indispensable in publicizing products or services. It is a very visual platform on which to expose, in a synthetic way, relevant information about a group, organization, association, or similar. Any company that cannot have a blog on a website wastes an essential part of its self-promotion resources.
In addition, it is possible to link the blog of a website with other online platforms or social networks. Having a blog on a website also allows its content to go viral and attract more people. For this reason, a blog on our website usually turns into more visits, and we can get more clients. As a result, you will increase the chances of getting more customers who demand your service or product and improve your profits.
What is a blog?
A blog, also called a weblog, is an online publication with articles, messages, or reviews on a specific topic related to the product or service we sell. That is displayed with a certain periodicity in reverse chronological order. The last thing written appears first and the first thing last.
The blog has become a fundamental pillar of marketing and social media strategies and, in addition, an essential tool in Google's positioning strategies for websites.
That is why for both corporate websites and online stores, it is not only advisable to create a blog, but it is an obligation.
The importance of creating a blog is due for several reasons:
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It is a way to build customer loyalty and generate trust.
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Position yourself as an expert in the sector you move to, attracting traffic.
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If you have a blog, you may get more clients and not only visitors.
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It is perfecto to get a better brand image and connect with the user.
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Your content can be shared on social networks.
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It brings quality visits because they will be users interested in the content you share.
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You provide quality and original content with each article you publish, which is essential to help your positioning on Google.
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The importance of creating a blog if you want to improve your Google positioning
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Before we get into this issue, for those who do not know, when we talk about positioning in Google, we talk about SEO (Search Engine Optimization). That is, improving the website's visibility so that it appears in the first organic results of Google for the keywords and searches that the user performs and that we have selected.
SEO is a discipline that requires medium-long term work depending on internal and external factors. These factors are SEO On Page and SEO Off-Page.
Boost for a new business
When you start a new business or company, nobody knows it. It is like moving to a new city; you have to start from scratch, get to know places and people, and gradually become familiar with everything.
The same happens with a new business or company; you arrive in unknown territory to be a protagonist and make yourself known. This is one of the essential tasks of any entrepreneur who is just starting.
A blog is perfect if you want to give a boost to your business. By publishing relevant content, you can reach more people, communicate, offer something of value and start building a relationship of trust.
More customers
Do you already have a business up and running, or are you looking for your first customers? Good for you. One factor that allows you to sell more, whether it's online or anywhere else, is trust. If people in your industry or niche trust you and what you offer, the next step will be to buy your products or services.
One of the best ways to build trust and "win" people over is through information and content that brings something positive to their lives. All this is achieved through a blog.
Instead of trying to sell at the first interaction with people who visit my website. I first create an email marketing list with links to my blog, where I post articles with information and tips that they can apply on the spot to see immediate positive results.
If those readers already see results with the free tips on the blog, they will be much more likely to hire the personalized coaching service than if I try to sell them without first offering something that can benefit them.
A blog could be a source of valuable information. Something that, by nature, drives sales and the number of clients.
How should a blog be to improve its positioning in Google?
Nowadays, the blog is part of the marketing strategy of almost any type of company, as we have outlined at the beginning.
The Internet is full of posts every day, and competition is very high, as we all know the importance of creating a blog nowadays. We must also consider that the user can choose and is becoming more and more demanding in their demands.
We tell you what features your blog should have
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We must be active and publish regularly: be involved and, in addition, establish a publication schedule, which implies generating synergies, opening debates, and responding to comments.
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Find market niches where our content will achieve a good number of visits. Market niches are groups of people very specialized in the topic you are talking about, and their interest in that topic is higher than that of any other user. If you capture their attention and manage to keep their expectations, you will also be able to convert (sell your services or products). Their involvement is such that it leads them to share, comment, and react to your blog posts. In this way, you will achieve a community of online users who will surely be your best guarantee.
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Quality content: now that you know the importance of creating a blog, you should keep in mind that it is about doing what others do and researching the news of our sector.
Work on SEO in our posts.
At Ingenuity and Solutions, we will help you with your company's digital presence in Connecticut. We provide the best software solutions for your business. If you want to know more about this service, contact us. If you are interested in more content, do not forget to visit our blog.
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