What is the importance of digital presence?

What is the importance of digital presence?

In the digital age, your business must have a digital presence, whether a website, social media presence, email marketing platform or a combination of all three.

Even if your company doesn't conduct business online, customers and potential customers expect to see you online. If they don't see you there, you could miss an opportunity to grow your customer base and get the word out about your business.

In the last few years, the way business is done changed dramatically. Concepts such as digital marketing, SEO, ads, and social networks have been imposed in the business strategy of many companies. SMEs are beginning to understand that having a digital presence is mandatory to compete in an increasingly more extensive market.

Many people prefer to buy online, and if it is impossible, they get information, read opinions and compare products or services before choosing one. This does not mean that we do not continue to consider the opinions of family and friends, but we cannot overlook the resources that the Internet offers us for our business.

We may think this is not for us if we are a small or medium-sized company. Today we give you reasons why all companies should have a digital presence, regardless of size. The beginning of this digital adventure starts with creating a website.

7 Reasons why it is so important to have a digital presence

1. Greater reach

A digital presence helps you reach more potential customers or those interested in your project. Many users in the United States search digitally to find out about the product or service they have in mind. That is why having an excellent online presence is essential for better accessibility and greater reach, reaching more people regardless of their physical location.

If your audience can't find you on the Internet, they may decide to buy from a business that did quickly inform them what they are looking for. Even if you don't have e-commerce where you sell online, interaction is still essential to maintain relevance in the market.

2. Knowledge of your audience

Using simple digital tools, you can interact with your audience and test different formats or messages to realize what your customer segment is looking for. This helps you get to know the people you want to reach better and more effectively. It all starts with strategic planning, without arbitrary decisions. That way, you'll know what they're interested in, and you can focus on delivering that and save resources you might have wasted on something your audience isn't looking for.

With an excellent online presence, you'll figure out how to reach your audience and implement a coherent marketing strategy. For example, with a survey on Instagram, you can find out what people who follow you prefer. You can also determine which parts of your website your audience is most engaged with and make improvements based on that. In other words, you'll have feedback about everything you do digitally so you can make decisions that positively impact your business.

3. Marketing, Marketing, Marketing

Digital presence provides a world of marketing possibilities. Virtually everyone uses the Internet for a large part of the day, so if you want to reach your target audience, you must be where they are. Be active online so they know you, trust you and recognize your brand.

Digital marketing is more efficient and customizable than any other non-digital method. You also reach wider audiences in many ways than a piece of paper pasted on a mural. You can implement a marketing strategy that boosts your business to levels you never imagined through social media, videos, websites, blogs, eBooks, email marketing, and more.

Plus, this way allows you to save more than with conventional marketing. Developing a website cost much less than sticking a big ad on a busy street. Through digital, you reach the right people efficiently and with personalized strategies.

4. 24/7 Service

Websites or social media profiles don't have working hours or go to sleep. If you create one and upload information and content, it will always be there, so your business is represented 24 hours a day.

If you sell online, people will be able to buy even if you are not working, and if they have to go to your physical store, they will already be informed about what you do and decide on your product because of the positive image they formed thanks to your digital presence.

5. Interaction

Without a digital presence, you can't communicate with all your customers simultaneously. The whole user experience is essential to build an authentic relationship with them. It's not just about using digital to sell. You must care before they know you to establish solid links and continually provide input to stay relevant.

It is not only crucial that you answer their questions before the buying process but also that you give them reasons to prefer you. There are many ways to make them choose you, from providing information for free to reminding them by email that you launched a new product or service. Communicating in instant chats is also an alternative that is being used to respond to concerns in real-time.

6. Competitive advantage

You are at a considerable disadvantage if all your competitors have websites, social media profiles, email marketing campaigns, and only a physical store. No matter how nice it is or how well located it is.

We assure you that many more people will know everything you have to offer if you digitize your business. The digital world may seem hostile, but the sooner you start, the better it will be for you.

7. Inform about your brand

An active and relevant digital presence leads to building a solid brand. If you focus on being consistent in the messages you deliver on your website, your logo, color schemes, social media, emails, and more. People will be able to recognize your brand every time they see something related to it.

At Ingenuity and Solutions, we will help you with your company's digital presence in Connecticut. We provide the best software solutions for your business. If you want to know more about this service, contact us. If you are interested in more content, do not forget to visit our blog.