Types of web design

Published 05/05/2022 by Ingenuity & Solutions in Design

Types of web design

Web design aims to convey the business or brand's image and values in the online arena by creating customized web pages. It is mainly focused on improving visibility by responding to the needs and interactions of the public visiting a website.

Modern and functional web design mixes different disciplines that make the difference between the pages of the heap and professional web design. Professional web design involves planning, structural and aesthetic design, component implementation phases, content updating, page maintenance, and other technical aspects.

This activity combines interactive design with the latest trends in marketing and web design. But in addition, web design today encompasses other branches derived from online marketing that must be considered. SEO optimization and loading speed are factors that directly affect web positioning.

What does web design consist of?

Website design, especially for the creation of corporate websites whose promotion depends on digital marketing actions or campaigns, has to meet several requirements from the beginning.

Types of web design

Organizational web design

The organization of the different contents must respond to a correct layout of the structure of the pages based on the study of the information architecture. This is the first thing to take into account, since the search engines will index the pages of the site with its structure and the corresponding URLs.

It is necessary to pay attention to the name and placement of the menus, submenus, categories, labels, etc... and the types of services or product families displayed on the website. And also, take into account organic SEO factors to choose the best keywords.

What materials are available, have the texts been worked on, and are there product photographs or explanatory videos? It will also be necessary to determine on which pages, sections, or sections all of them will be shown.

Aesthetic web design

The objective is to leave an impression, regardless of whether the website receives 10 or 10,000 visits, and this means trying to be different and recognizable. Investing time or money in generating traffic to a page with a bad design translates proportionally into little conversion. At the same time, an attractive design tends to convert more naturally in relation to the number of visits.

The aesthetics and the graphic and visual content should be different as much as possible from those of the competition. The objective is to stand out and add value by using design as a resource, taking into account what others are doing to market the same type of product or service.

The classification, selection, and arrangement of contents in the layout, such as informative and argumentative texts, photographs and multimedia materials, etc., is also a factor to dedicate time to.

Functional web design

Web design and development also include aspects related to usability to favor a good user experience. This is reflected in the visual elements and those that require interaction.

The functioning of interactive elements such as menu bars, buttons, and contact forms should meet the expectations and demands of what the user expects from them.

Web design aligned to the business model

Professionals providing web design services have to align the above organizational, aesthetic and functional design concepts to the business model storylines, phases or cycles.

This is something that is closely related to the customer acquisition or sales processes of any activity or company. And also with the different phases in which the user or potential customer may find himself, such as information, consideration and decision to purchase.

Therefore, it is necessary to evaluate aspects such as which pages should be informative, which of them can include calls to action, and even those that will entail a follow-up to evaluate conversions.

Technologies and systems for web design

Web design should not initially respond to the possibilities or limitations of a particular type of technology or system to carry it out, but rather to the objectives in the marketing plan to be achieved. Choosing the right technologies will depend on it.

A simple landing page with a good design that provides the right value and shows a product with a good reputation or demand, can achieve many conversions. The creation of a website with a minimum cost starting from customized templates and focused on the appropriate target audience as well.

So what is the choice between the above, a content management system or the development of a complete web application from scratch? Well, of course, it depends on the requirements and expectations of the project. Although web design is very important, in reality, the success of a website also depends on the study and convergence of other factors related to the business model.

What aspects should you consider if you need a website?

Creating a web page or website design, goes far beyond what is involved in using a template or having a CMS and start publishing content. The budget invested in stages for the design and development of web design should reflect a number of advantages to have the experience of professional designers.

Originality. Distinguishing yourself from other competitors by using contextual and graphic resources will help to recognize any type of business. Including those that market intangible goods.

Even pre-designed templates are only a starting point, which will have to be customized and adapted to each project. The public has to memorize and associate an identity with what it offers.

Brand positioning. The values of a brand are shown through different elements. And one of them is the visual part. The interface of the web and its creativities allow us to improve the image we want to transmit to our potential customers.

The design can reflect arguments such as the positioning in the market for the quality of the products, a particular way of providing services, or the good relationship between quality and price.

Functionality. Functional elements must satisfy the user without failure. And they can also count on maintenance that allows to carry out updates periodically, correcting possible errors.

At Ingenuity and Solutions, we will help you with your company's digital presence in Connecticut. We provide the best VoIP solutions for your business. If you want to know more about this service, contact us. If you are interested in more content, do not forget to visit our blog.

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