How to analyze SEO positioning?

How to analyze SEO positioning?

One of the most important processes for your website, blog, or e-commerce to gain positions in Google results is to make an SEO analysis of your competition. This way, you can detect online strategies that work, improve opportunities, or avoid mistakes.

However, just as it happens when detecting offline competition, this process can be somewhat complex. If you do not know where to start or what tools to use, do not run away, some points are essential in your SEO analysis and will help you make better decisions. Find out in this guide what steps to follow to perform an SEO competitor analysis.

Carrying out an SEO analysis of your website gives you a different perspective, indicating areas that may need improvement.

It is essential to perform this analysis regularly, as the industry evolves quickly. This will help you stay ahead of your competition by adapting to changes as they arise.

Now that you know a little more about the importance of SEO analysis let's see how you can carry it out on your website. You have to analyze your website following a SEO checklist to find out what aspects you need to correct.

Why analyze online competition?

Surely you know for sure who your competitors are in the physical store, but do you know how to identify your competitors in the online world? And no, online and offline competitors don't have to be the same.

The first thing you need to know is that your online competition is not only the one that offers the same products or services. The definition in the online world is a bit broader since we compete for users' attention when they search on Google. In other words, we must identify the companies that work on their websites with the keywords we are interested in positioning in Google for ours.

These competitors try to gain the attention of our target audience when they conduct an Internet search, and our company appears in the search results along with many others. Which one will the user click on?

So, when we launch a brand or a product, the first thing to do (always) is a previous analysis of the competition in the market. It is essential to take this analysis to the online arena to clearly understand how our competitors work their online presence, especially SEO.

This way, we can know which competitors we face, their pros and cons, and learn from them what they are doing well or poorly in their online channels (web, blog, and social networks). To do this, think about how you think your target audience searches for you and what keywords exist to reach them. With this reflection, you can make a first approximation by searching in Google as if you were a user and thus see which companies are better positioned for those keywords.

Steps to follow to analyze your SEO

I advise you to regularly perform an SEO analysis of your website, reviewing at least the essential aspects one by one.

Keep order and systematize them to make it easier and more comfortable for you to discover the aspects to improve on your website:

1. Check your visibility on Google

This is the essential aspect you should check when performing an SEO analysis. You have to check your website's current position and ranking in search engines. The easiest way to find out is to type in the search bar of the search engine itself.

2. Study your URLs and meta descriptions

Your URLs should contain a few words describing the page's content. If the URLs are not well optimized, modify them so that Google bots can associate the content of your website with them.

Likewise, it is recommended that meta descriptions include your main keyword and are eye-catching. A well-written and attractive meta description helps convince users to visit your website.

3. Modify your titles and headings

The titles and headings of your website should include relevant keywords.

Analyze the ones you are currently using. If they are keywords with a high search volume, try to orient your SEO strategy towards those words.

4. Check the ranking of your website

Check your website's local and national ranking by looking at the number of users visiting it in a period you set as convenient. This information will give you an overview of how your website is positioned concerning others in your industry.

5. Analyze your inbound links

The next step on our list is to check the links pointing to your website and even those of your competitors to see if they can be helpful to you.

Analyzing your competitors' link building can give you an idea of how much you need to do to improve your search engine rankings. You can explore inbound links using Google.

6. Measure your spam score

Spam carries a lot of weight when ranking a website, as does domain or page authority. If your website has gotten a lot of inbound links, but they are coming from low-quality websites, your spam score will increase.

7. Check for broken links

Broken links are a very bad sign for users accessing your website. And they have proven to be bad for SEO, so they need to be fixed quickly.

8. Optimize your images

Images bring content to life. They make your website more attractive and easier to read. But beware, photos can be heavy and negatively affect SEO on images if they are not optimized. Search engines can't crawl images as such, so you have to give them a proper title so they can read it.

9. Generate internal links

Internal linking is a common SEO practice and improves the ranking of all pages on the website. It also optimizes the user experience, helping them quickly find different pages within your site with just a few clicks.

10. Read your content

Content is one of the most important Google SEO factors when analyzing your website's SEO.

At Ingenuity and Solutions, we will help you with your company's digital presence in Connecticut. We provide the best software solutions for your business. If you want to know more about this service, contact us. If you are interested in more content, do not forget to visit our blog.