How important is creativity for your company?
Often the work in companies can be routine, complicating the creativity process. It is expected that it is often neglected, underestimated, and not carried out activities that help to enhance it. This is one of the most serious mistakes that can be made in the workplace. Business creativity is an engine that allows injecting dynamism into the world in which we operate.
Innovation and the generation of new ideas not only foster more remarkable performance in the company but can also contribute to the maximum productivity of workers to implement new concepts, products, or services. Even business creativity can be a great incentive to prevent employees from suffering from burnout syndrome. Do you want to know the definition of business creativity and how to apply it in your company? This article is for you!
What is business creativity?
Business creativity is the ability of companies to generate new ideas to present a new product or service to the market. It contributes to a positive change in the company's way of working or structure.
Creativity in a company is the expression of ideas to an absolute degree that, in addition to being original, must be appropriate, valuable, and viable and influence in some way the way of doing business or new ways of thinking. In other words, entrepreneurial creativity seeks imaginative solutions to problems or possible scenarios that may arise in the workplace.
The above definition of entrepreneurial creativity is nothing more than the ability to implement new and valuable ideas to establish a new business model or new programs to produce goods or services. In other words, this concept seeks to reach new conclusions and originally solve problems.
What is business creativity for?
One of the most frequently asked questions is what creativity is for in a company. In that sense, you should know that you can have a much more holistic perspective of your company's processes. Each person you have in your work team can not only be a door to find solutions to problems that seem complex to you, but they will help you to have a much broader vision.
In this way, creativity in a company serves to mix talents, generate innovative solutions and even achieve the company's objectives much faster. No matter what these are, whether it is the creation of new products, increasing sales, or streamlining a process.
In addition, business creativity contributes to a company's long-term competitive advantage, better workspace, and high-performing teams. There is no excuse for not encouraging creativity in a company since all employees can become creative. Some studies have shown that everyone can have innovative thinking.
This issue has nothing to do with personality or IQ. There have been cases where people who seem distracted or introverted have the best ideas. Do you have someone with this profile in your company? Talk to them!
Business creativity techniques
To boost innovation and business creativity, you can practice some creative techniques. It should be noted that you can mix them, discard those that do not give you good results and even create your tools for business creativity. Some of them are the following:
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Brainstorming
This is an introductory technique in creativity sessions. It involves a heterogeneous group of between 6 and 12 people sharing preliminary ideas on a topic. The objective is that the ideas of the users are fed back with those of the other members of the group.
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SCAMPER
An acronym for Substitute, Combine, Adapt, Modify, Purpose, Eliminate and Reorganize. It is similar to brainstorming, but the focus is on gaining new perspectives on something that you do not want to change completely.
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Blue Ocean
This is one of the business creativity techniques based on creating new product categories.
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Lean Canvas
It is about composing a one-page diagram that can respond to an innovative and viable business model. It also helps to reach the market in a different way that attracts the attention of consumers.
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Design Thinking
It is thinking outside the box and generating ideas that meet customer needs. In total, there are five phases: empathize to understand the shortcomings of users, define to stay with what has value, devise to generate a myriad of options, create prototypes to reach a final result, and test to resolve failures.
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Mind map
Facilitates the organization of information and the generation of ideas by association. It is a technique promoted by Tony Buzan, a researcher in the field of intelligence.
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Lean Startup
It is a methodology developed by Eric Ries. It aims at shortening product development cycles.
Characteristics of creativity in business
Some characteristics of entrepreneurial creativity are the following:
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It depends on the human talent possessed by the company.
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Creative ideas can land in a product or service never seen before.
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It allows the company to adapt to changes in the market, looking for solutions to face, for example, new competitors.
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The development of creativity depends on the policies implemented by the company to encourage its employees to present their ideas freely. This is related to the corporate culture. Thus, the more horizontal the relationship between staff, the more likely it is that proposals will be shared, for example, to improve the business model.
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Creative teams can learn from past mistakes. In other words, it is a trial-and-error process.
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A key element in fostering creativity is often teamwork to encourage the exchange of ideas and experiences.
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Leadership is essential to foster creativity because it is from management that the company's culture and values are established.
It is essential to develop business creativity because a person who is constantly stimulated to do so will be more motivated. At the same time, they will feel loved, indispensable, and committed to the company. Gone are the days when the employee was considered an outsider. Now the company's organizational culture requires the employee to be involved as much as possible.
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