Email marketing for your business

Published 08/06/2022 by Ingenuity & Solutions in Digital Marketing

Email marketing for your business

This technique also called emailing or emailing, is based on sending mass emails to a list of contacts. Its decline has long been predicted, but this veteran marketing technique is still as valid as it was years ago. Email marketing for acquisition or loyalty continues to be one of the most profitable and practical actions for advertisers regarding return on investment.


Potential customers are easily and effectively reached. Thanks to mobile devices, no longer just to inboxes, but directly to the customer's hand. Many users have personal and professional email set up on their smartphones or tablets. Nearly half of the emails are opened from a mobile device, forcing us to make their designs responsive.


Thinking today in email marketing is thinking in mobile format. If we do not do so, our message will be dead even before reaching the consumer's hands. This is why it is often said that the evolution of email marketing is mobile email marketing.


What is email marketing?


Email marketing is a communication tool that allows us to send messages to the user's email, adapting the content to different recipients to achieve various marketing objectives. Here we want to show you a few examples of how you can make an impact on your customers:


  • You can create recruitment emails to get the attention of a new public.


  • Newsletters or newsletters to maintain user contact with the brand and communicate news (policy changes, product launches, etc.).


  • Administrative emails, for example, you can send your customers content they can download.


  • Emails related to the loyalty of your customers for their purchases.


8 tips for your Email Marketing strategy: how to connect with your customers


1. Provide value


Nobody (or almost nobody) gives something for nothing. Users who subscribe to your mailing list expect a valuable reward: the answer to a question, the solution to a problem, information, or even just entertainment.


The more value you bring to your subscribers, the more they will trust you, and the more likely they will want to do something for you, like buying your products.


So, when designing your email content, ask yourself a simple question: how will you provide value to your email marketing audience? To start on the right foot, you can offer them guides, eBooks, or other valuable content as an incentive to subscribe to your mailing list.


2. Segment and personalize


You may send a message to the wrong person, so you have to avoid this situation. When subscribers receive irrelevant messages, they may feel that you are wasting their time and start to ignore your messages, unsubscribe or, even worse, mark your emails as spam. How to solve this? Start by getting to know your audience to establish segments. You must understand what they are interested in.


3. Welcome new users


It is always a good idea to have a welcome email. First impressions count, so you must be on target with the first message you send to a new user after signing up. We recommend you follow the next points:


  • You may send a message making people feel important if you say "thanks" for subscribing.

  • An introduction to your company.

  • You can explain all the information that the customers will receive in their emails.


4. Listen to your subscribers


It is fundamental to establish a dialogue with your customers. If you do this, you will connect with them in a better way., you have to learn from them. And, of course, their comments will help you fine-tune your strategy, so you'll also win.


5. Optimize your database


Every email marketing strategy starts with creating a database, a list of contacts of people, companies, and entities with which you are interested in establishing commercial relations.


To create a good database, you should take into account these principles:


  • Include all the necessary information. The name, company, and email address are essential, but you are also interested in knowing the person's position, if they are responsible for making decisions, how you first got in touch or if they have responded to your previous emails.

  • Content and product demonstrations are a classic "hook" for expanding your database, but don't forget that you can also use professional or social contacts.

  • Remember that quality is more important than quantity. Include only contacts genuinely interested in your products and services and who have an influential role in their company's or organization's purchases. As you launch email campaigns, you can filter out those users who do not respond.


6. Take advantage of subject lines


Most people today receive dozens or even hundreds of emails a day. For this reason, you can infer they are usually busy. To grab your potential audience's attention and get them to open the email, you have only one chance: create an irresistible subject line. Not sure what might work? Brainstorm different types of titles and test them out.


7. Keep it short


One thing that almost all email marketing campaigns have in common is that they target busy people. So, as you can imagine, they have no time for vast emails. You have little time to convince your recipient to take the action you're looking for, so make the most of it.


8. Use social behaviors


We can't help it; human beings imitate nature. At one time or another, we are all tempted to replicate what our friends do or to buy a product just because someone we admire uses it. Take advantage of this human tendency in your email marketing campaigns, including statistics about your products, user testimonials, or logos of brands that already trust you.

At Ingenuity and Solutions, we will help you with your company's digital presence in Connecticut. We provide the best software solutions for your business. If you want to know more about this service, contact us. If you are interested in more content, do not forget to visit our blog.

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