Best social media networks for companies

Published 06/10/2021 by Ingenuity & Solutions in Digital Marketing

Best social media networks for companies

Knowing which are the best social networks for companies is essential for any business that wants to have an online presence.

It isn’t a matter of having profiles on all social networks, but where our target audience is.

Think that the more social networks you open, the more time and money you will have to invest in them, so doesn’t it make more sense to focus your efforts only on those that are going to obtain better results?

Also, depending on the type of business, there will be some social networks that work better than others.

So, our objective with this article is not only to decide which are the best social networks for your company, but we also want you to be able to determine that the chosen network will give you the results that best suit your business.

How to choose social networks for companies correctly?

A mistake that many companies and professionals make when choosing the social networks of their business is to make the decision without having done a prior analysis.

“Instagram is the trending social network? Well, we need to open an account IMMEDIATELY"

Does this type of comment sound familiar to you?

The reality is that choosing social networks for a company requires a prior analysis following these:

  • Business model.

  • Project goal.

  • Social media audit.

  • Target audiences.

  • SWOT analysis.

  • Positioning map.

  • Determination of resources.

  • Choice of social networks.

  • Definition of objectives.

  • Social Media Strategy.

  • Results measurement.

  • Contingency plan.

If you notice, until point 8 we don’t choose the social networks in which we’re going to be present.

However, what most businesses do is, “okay, I already have the website, and now?” and a bunch of social profiles is opened straight away without any type of strategy.

We don't want this to happen to you, so the best way to choose social networks for companies is to analyze in detail, above all, three points:

  1. Social media audit. The social media audit is one of the most important points to do before making any kind of strategy. However, it is usually a section that goes largely unnoticed.

  2. Target audiences. The target audience is the backbone of any type of marketing strategy. We show ads to people, we generate content for people, and those who buy from us are people. So, understanding who the people we are addressing are and above all, being clear about where they are is essential.

  3. Determination of resources. Imagine that you have done the audit on social networks, you are clear about who your target audience is and you know that the best social networks for your company are Instagram, YouTube, and Facebook. The next step will be to determine if you are going to have the necessary resources (both financial and physical) to have a presence in the three social networks. Because as much as you are clear that your target audience is there, it is useless to open your profile if later you will not have enough time or money to create content for that social network. In addition, this will directly influence when planning the editorial calendar of social networks. Don’t you think?

If you need help choosing the best social networks and the most appropriate strategy for your company, give us a call and we will be there for you.

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