8 Things to avoid in digital marketing

8 Things to avoid in digital marketing

Digital marketing has such a wide range of practices, strategies, tactics, and tools at its disposal that it can be overwhelming to master them all. Especially when the online world moves at breakneck speed, we are not immune to mistakes.

We are in the era of digital marketing. Having an online presence is fundamental to improve growth in your business.

With the advancement of digital marketing, there isn't a day that goes by where you don't learn something new about how to build your brand, reach your audience and increase revenue. And many of us apply everything we know to our existing marketing strategies.

Mistakes you should avoid for digital marketing

1. Unclear objectives

You can't know if your digital marketing strategy is working if your objectives are unclear or non-existent. You won't have a point of reference to identify progress or setbacks.

Saying that you should set clear objectives would seem to be pure logic, but even though it sounds like that, it is widespread to come across plans where the purposes are limited to "constantly improve" and "make money."

To be more specific, say which aspects of improvement are sought and which indicators will be measured.

Do you want to improve the user experience of your website? Then one of your metrics could be the amount of time a user spends on your site. Instead of simply "making money," the goal could be to increase online sales by 2.5% per month, for example.

2. Not knowing your audience

When marketing your products, it is essential to design the perfect strategy, find your target audience, and set goals. All of these things must be planned simultaneously to get positive results.

For example, many consumers are annoyed when websites constantly ask for their details or interrupt them with ads on social media without checking whether these customers are relevant to your market. Therefore, before using any digital marketing techniques, it is essential to segment customers based on your product's needs and then targets them with personalized content.

Not having a target set is a beginner's mistake, and expecting to see results in the first few days is an even dumber error. Digital marketing is a fantastic tool, but you have to consider that it is not magic, so you will have to work very hard to get the results that you need.

3. Leaving aside mobile optimization

With the rise of mobile devices, users who browse the web from mobile devices have surpassed those who browse it from their desktop computers. More than half of the people reading this article will do so from a mobile device, usually their smartphone.

Your website needs to be responsive or, ideally, have a version specifically designed for mobile devices. Many aspects of your website need to be redesigned to adapt to the small screens of smartphones.

They must also allow for easy interaction; clicking on a tiny button with a mouse pointer on a large screen will not be the same as connecting with a thumb on a phone screen.

Consider also the opportunity to venture into the world of apps or opt for native advertising. Establish a strategy and experiment.

Recommendation: if you can't opt for a version of your website entirely designed for mobile, at least use a responsive design. But don't just stay on the site and establish marketing strategies specifically for mobile.

4. Forgetting email marketing

Just when you thought it was out, it's back and stronger. Email marketing is one of the inbound marketing trends.

It probably has a strong relationship with the domination of mobile devices. Many people check their email and consider it a vital and relevant medium.

It is no longer just about purely commercial offers and content. People are more than willing to subscribe to a list if they get valuable information in return. Yes, exclusive offers and tips and direct links to information that is truly useful to them.

A mailing list can help you reach your potential customers to convert them into long-term customers. You have a captive audience who voluntarily subscribed to hear from you. Take advantage of this.

Recommendation: within your content strategy, remember to generate valuable material for your email subscribers and send them important information without overwhelming them with too many emails.

5. Unrealistic expectations

If you are starting in digital marketing, manage your expectations. Frustration in the face of something that didn't happen as expected can hurt the progress of campaigns. Be patient and understand that, in some cases, time is necessary to achieve the desired results.

6. Not having a blog

The blog mainly helps to attract traffic to the website, as well as to interact with users.

Each new blog post is a unique opportunity to generate more leads. These posts must have links to landing pages or other blog posts, etc.

7. Not converting web traffic into customers

Having a lot of visits to your website is not synonymous with having a lot of sales. It may be that the traffic is very high, but it is not reflected in the number of sales. To achieve this, it is necessary to have a good marketing strategy so that all those visits become customers. We recommend drawing a Customer Journey Map to know where and how customers interact with the business.

8. Not using SEO or SEM

If you want your customers to find you, SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are two essential basics in online marketing strategies, and it is usually recommended to combine both to achieve the best results.

When a company begins to implement digital marketing strategies, it is very likely to fall into practices that are not entirely appropriate for the success of its campaigns. If you need help for your business in digital marketing, Ingenuity and Solutions is your best option.

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At Ingenuity and Solutions, we will help you with your company's digital presence. We can also advise you on the best strategies for positioning your brand through understanding tools such as SEO. If you need help with digital marketing, contact us. If you are interested in more content, do not forget to visit our blog.