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See our posts and learn about Marketing, SEO, Web Development and more
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What you should know about metrics analysis
Metrics analysis is the process of evaluating key performance indicators Ingenuity and Solutions will tell you in this blog how to measure your company's success.
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Unlock your website's potential with our expert design tips. Boost engagement and drive conversions. Let us help you stand out online.
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What is the importance of digital presence?
In the digital age, your business must have a digital presence, whether a website, social media presence, email marketing platform or a combination of all three.
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One of the most frequently asked questions is what creativity is for in a company. In that sense, you should know that you can have a much more holistic perspective of your company's processes.
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Email marketing for your business
This technique also called emailing or emailing, is based on sending mass emails to a list of contacts. Its decline has long been predicted, but this veteran marketing technique is still as valid
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Colors evoke emotions and feelings and psychologically impact each of us. This is because, from a very early age, we are exposed to various stimuli that lead us to make associations between colors
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How important is creativity for your company?
Business creativity is the ability of companies to generate new ideas to present a new product or service to the market. It contributes to a positive change in the company's way of working
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Color psychology in your business
Did you know that color can influence from 60% to 80% of the decision to buy a product at the point of sale? That's right. Choosing the right colors for your brand and your products.
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Brand Experience is a concept that strengthens the relationship between brands and their customers by taking advantage of every moment of contact and interaction.
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How to get an unforgettable brand
A brand that is easy for people to recognize and adapt to is one of the company's most valuable assets. As easy as just looking at an element and recognizing a brand in a matter of seconds.
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How to analyze SEO positioning?
One of the most important processes for your website, blog, or e-commerce to gain positions in Google results is to make an SEO analysis of your competition.
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Would you like to get a better position on your website? With these tips below, you can improve your SEO or organic positioning so that when someone enters your keywords and theme in Google.
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Why you need a blog on your website
Having a blog on a website is indispensable in publicizing products or services. It is a very visual platform on which to expose, in a synthetic way, relevant information about a group
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Integrated management software systems allow organizations to manage as a single unit and optimize resources and management systems by sharing objectives, processes and documentation.
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Creating an influential and recognizable brand is vital to your business. While conversions and sales are essential, your branding strategy must be critical.
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Web design aims to convey the business or brand's image and values in the online arena by creating customized web pages. It is mainly focused on improving visibility by responding to the needs.
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Tips and tricks to get a strong digital strategy
Digital marketing is the activity that promotes a brand in Internet environments and through digital communication. It seeks to reach customers through search engines, social networks, and websites
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Do you know what a VoIP system is?
Internet systems constantly improve and evolve, making IP voice systems an excellent choice for business phone systems. The acronym "VoIP" comes from "Voice over Internet Protocol.
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Discover the world of web design
If you want your products and services to be very attractive to the people, your website or online store should have a series of colors, fonts, and shapes that are comfortable for users.
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How important is software for your business?
There is no better tool than management software to unify and improve business work. Thanks to it, costs are reduced, conversions are increased, and routine processes are accelerated.
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Relevance of software development
The importance of software derives from the current need to use modern devices due to technological advances. Software is indispensable to boost our businesses.
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Benefits of having custom software
When you have custom software, you can enhance your business strategies through comprehensive, scalable solutions that allow you to use your resources optimally.
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Have you heard about custom software?
Custom Software is an essential factor in every company. In fact, as the owner of your own company, you should have custom software made.
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8 Things to avoid in digital marketing
Digital marketing has such a wide range of practices, strategies, tactics, and tools at its disposal that it can be overwhelming to master them all. We are in the era of digital marketing.
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Achieving good visibility on Google is any company's dream with a website. One of the main objectives of a company's Digital Marketing Strategy is to achieve good positioning in search results.
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Mistakes in SEO and SEM strategies
There is a frequently repeated mistake by many entrepreneurs or directors of digital projects, and that is to select a single billing lever. Better two channels than one and four channels better than
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Digital Marketing has become essential for any company. No one can deny obtaining and increasing traffic and sales thanks to searching engine optimization. Mix SEO and SEM to get better results!
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8 advantages of implementing SEO strategies
No matter the size of your business, you should implement an SEO strategy that allows you to conquer search engines. This strategy will help you strengthen your web presence.
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Key differences between SEO and SEM
We want to leave you with a summary of the main advantages and disadvantages of using one or another web positioning strategy.
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SEO seeks to improve the visibility of a website so that it appears in better search results organically. In this article we will tell you more about SEO.
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Search Engine Marketing (SEM) is a set of strategies to increase the authority of a company's digital channels in search engines, integrating online advertising ads to organic positioning actions.
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How AEO (Answer Engine Optimization) works?
It is known as Answer Engine Optimization (AEO) to the strategy focused on optimizing the "response engines" after the rise of virtual assistants and voice searches.
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Payment automation is a financial technology that allows sales and collections through digital means. In general, automation uses artificial intelligence platforms, and they learn specific patterns.
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Why you need a payroll software
A payroll software is a system with which you can easily settle, approve and pay your employees from anywhere with internet access.
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Voice search is one of the biggest trends in the digital world. Every day more and more users do their searches online through voice because it is easy, fast, and convenient, because of smart devices.
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Teleworking risks and cybersecurity
Teleworking and worker mobility have become the main threats in cybersecurity. Cyber-attacks have not stopped increasing since the outbreak of the pandemic.
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Word of mouth generates twice as many sales as commercials, and that is why it is so vital that you make sure that your current customers talk about your business.
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Cybersecurity must be one of the company's highest priorities since SMEs manage a large amount of data. This must be protected adequately so that everything goes well.
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Black, white, and gray hat hackers
Maybe you do not know that not all hackers are the same. They are usually divided into three groups: those with black hats, white hats, and gray hats. This article explains to you how it works.
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Vishing is a dangerously effective type of attack that relies on social engineering techniques. This article shows you what to consider to avoid a vishing attack.
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Do not be a victim of smishing!
Smishing is a word made up of "SMS" and "phishing." When cybercriminals "phish," they send fraudulent emails. Here we share some relevant information to avoid being a victim of it.
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Have you been in a pharming attack?
Have you ever suffered a pharming attack? This article will explain what pharming is, how to protect yourself from it, and the difference between phishing and pharming.
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What is phishing and how to avoid it
Phishing is a way of committing cybercrime. Using this method, criminals send emails that appear to come from reliable sources such as banks, energy companies, etc.
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Marketing industries and sales have started a design methodology that provides solution-based in human-centric ways, creating tons of ideas in brainstorming sessions and adopting an approach.
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7 great tools for digital marketing
If you are about to build your own digital marketing business, no matter the field you work in, give yourself a chance to check these amazing marketing tools.
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How does content marketing help?
Content marketing is a technique based on creating valuable content to attract our target. Do you need a content marketing agency? at Ingenuity & Solutions, we bring you ideas that sell!
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Do companies need digital marketing?
If you keep wondering why you need a Digital Marketing strategy, today we’re going to answer your questions and tell you why it is so important for your company or organization.
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Best social media networks for companies
Knowing which are the best social networks for companies is essential for any business that wants to have an online presence. Do you know to choose social networks for companies correctly?
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Why teamwork in digital marketing?
Marketing departments are undergoing changes in some niches, reducing or eliminating the collaborative power of an entire team in favor of individual work.
